<>stream 2002-06-28T00:32:49-07:00 106 0 obj Behavioral Approach to Decision Making. application/pdf 96 0 obj In brief, behavioral decision theory is a general term for descriptive theories to explain the psychological knowledge related to decision-making behavior. x�ͱ endobj 64 0 obj endstream 46 0 obj endobj 101 0 obj <>stream <>>>/Subtype/Form/BBox[0 0 422.16 612]/Matrix [1 0 0 1 0 0]/Length 123/FormType 1/Filter/FlateDecode>>stream x�ͱ 144 0 obj endobj endstream <>stream endstream 79 0 obj 24 0 obj �=���ވ��'�Iۋ�Ԃ8����������̔cv�s�ع�!�(jc����Q��q��5:?Σw�F:�y�Et�VI)���{:kE��$� KoEX�w>kpx��A��� endobj endstream Directive decision-makers are very rational and have a low tolerance for ambiguity. x�S�*�*T0T0 B�����in�����]�"� �� c endobj 108 0 obj For example, Simon (1979) Annu. endstream endstream Learn when and where flawed thinking can occur, how you can intervene, and how you can ultimately make and influence smarter decisions for your organization. endstream <>/ProcSet [/PDF /Text /ImageB /ImageC /ImageI]/Font<>>>/MediaBox[0.0 0.0 425.04 612.72]/Annots 160 0 R/Rotate 0>> x��A� D��b��(�i������7�7TM����If2�NN��0�EeA�&�|�SK_jw��e����B"�8J��1��3�ɰ�9����*�6���[hm�z:�k��8�+1$ endstream Heuristic Decision Making Gerd Gigerenzer and Wolfgang Gaissmaier Annual Review of Psychology Value: Behavioral Decision Theory Gordon M. Becker and Charles G. McClintock Annual Review of Psychology Emotion and Decision Making Jennifer S. Lerner, Ye … <>>>/Subtype/Form/BBox[0 0 422.16 612]/Matrix [1 0 0 1 0 0]/Length 129/FormType 1/Filter/FlateDecode>>stream 74 0 obj endstream Journal of Behavioral Decision Making | Citations: 1,256 | The Journal of Behavioral Decision Making is a multidisciplinary journal with a broad base of content and style. �0��=OqFz��(����"y�`S�������d9���b���а�j�hm)>2;��9ƙ��������O��њp�5q��1$���(s�.dr��B��ׯ�$��vTըX�Bܬ�p|%� <>stream endobj 43 0 obj endstream This style is a well-rounded approach to decision-making but can be time-consuming. endstream 40 0 obj 47 0 obj BDT is a descriptive theory of human decision making. Behavior is the most general: The children were on their best behavior. manner of behaving or acting. x�+� � | 123 0 obj x�+� � | <>stream endobj endstream endobj 4 0 obj endstream x��A� D��b��(�i������7�7TM����If2�NN��0�EeA�&�|�SK_jw��e����B"�8J��1��3�ɰ�9����*�6���[hm�z:�k��8�+1$ 2010-03-23T15:35:01-07:00 observable activity in a human or animal. x��A� D��b��(�i������7�7TM����If2�NN��0�EeA�&�|�SK_jw��e����B"�8J��1��3�ɰ�9����*�6���[hm�z:�k��8�+1$ x�S�*�*T0T0 B�����ib�����]�"� �+ ] Behavioral leadership theory is a management philosophy that evaluates leaders according to the actions they display in the workplace. endobj x�+� � | endobj Behavior (American English) or behaviour (British English; see spelling differences) is the actions and mannerisms made by individuals, organisms, systems or artificial entities in conjunction with themselves or their environment, which includes the other systems or organisms around as well as the (inanimate) physical environment. 97 0 obj 58 0 obj endobj <>>>/Subtype/Form/BBox[0 0 418.08 612]/Matrix [1 0 0 1 0 0]/Length 129/FormType 1/Filter/FlateDecode>>stream <>>>/Subtype/Form/BBox[0 0 422.16 612]/Matrix [1 0 0 1 0 0]/Length 123/FormType 1/Filter/FlateDecode>>stream x��A� D��b��(�i������7�7TM����If2�NN��0�EeA�&�|�SK_jw��e����B"�8J��1��3�ɰ�9����*�6���[hm�z:�k��8�+1$ endobj endstream endstream endobj Therefore, this model is based on two concepts: bounded rationality and satisfying. x�S�*�*T0T0 B�����ij�����]�"� �o k �0��=OqFz��(����"y�`S�������d9���b���а�j�hm)>2;��9ƙ��������O��њp�5q��1$���(s�.dr��B��ׯ�$��vTըX�Bܬ�p|%� �0��=OqFz��(����"y�`S�������d9���b���а�j�hm)>2;��9ƙ��������O��њp�5q��1$���(s�.dr��B��ׯ�$��vTըX�Bܬ�p|%� <>stream <>stream endstream �0��=OqFz��(����"y�`S�������d9���b���а�j�hm)>2;��9ƙ��������O��њp�5q��1$���(s�.dr��B��ׯ�$��vTըX�Bܬ�p|%� x�S�*�*T0T0 B�����id�����]�"� �; i Platform . 23 0 obj <>>>/Subtype/Form/BBox[0 0 418.08 612]/Matrix [1 0 0 1 0 0]/Length 123/FormType 1/Filter/FlateDecode>>stream <>stream endstream <>stream <>>>/Subtype/Form/BBox[0 0 418.08 612]/Matrix [1 0 0 1 0 0]/Length 123/FormType 1/Filter/FlateDecode>>stream 119 0 obj Derartige Fragestellungen werden auch mathematisch von der Spieltheorie untersucht. However, unlike directive decision-makers, an analytic decision-maker will seek information and advice from others to confirm or deny their own knowledge. 33 0 obj <>>>/Subtype/Form/BBox[0 0 420 612]/Matrix [1 0 0 1 0 0]/Length 123/FormType 1/Filter/FlateDecode>>stream 16 0 obj x��A� D��b��(�i������7�7TM����If2�NN��0�EeA�&�|�SK_jw��e����B"�8J��1��3�ɰ�9����*�6���[hm�z:�k��8�+1$ <>>>/Subtype/Form/BBox[0 0 422.16 612]/Matrix [1 0 0 1 0 0]/Length 129/FormType 1/Filter/FlateDecode>>stream x�ͱ x�S�*�*T0T0 B �gif` �͍�s�#2ML\� (2�( 3 0 obj <>>>/Subtype/Form/BBox[0 0 422.16 612]/Matrix [1 0 0 1 0 0]/Length 129/FormType 1/Filter/FlateDecode>>stream endobj Closed. 92 0 obj x�ͱ Der Übergang der Verhalte… <>stream endstream Both the market and investors are perfectly rational 2. endstream A professional using a task-oriented approach to business management focuses on planning, coordinating and assigning employee tasks. They are not confused by cognitive errors or information processing errorsLearn more in CFI’s Behavioral Finance Course! %���� <>stream x�S�*�*T0T0 B�����if�����]�"� �� q 81 0 obj <>>>/Subtype/Form/BBox[0 0 418.08 612]/Matrix [1 0 0 1 0 0]/Length 123/FormType 1/Filter/FlateDecode>>stream <>>>/Subtype/Form/BBox[0 0 418.08 612]/Matrix [1 0 0 1 0 0]/Length 129/FormType 1/Filter/FlateDecode>>stream endstream Behavioral Science, Applied Harness behavioural science to change behaviours. 82 0 obj According to BE, people are not always self-interested, benefits maximizing, and costs minimizing individuals with stable preferences—our thinking is subject to insufficient knowledge, feedba… x�S�*�*T0T0 B �gb!�s�#2��\��0��� Kn� endstream endstream The two … <>>>/Subtype/Form/BBox[0 0 418.08 612]/Matrix [1 0 0 1 0 0]/Length 129/FormType 1/Filter/FlateDecode>>stream endstream endstream <>stream The origin of behavioral finance can be attributed to the publication of prospect theory in 1979—the behavioral economist’s replacement for expected utility theory. x�S�*�*T0T0 B�����ih�����]�"� �� W endobj x�ͱ �0��=OqFz��(����"y�`S�������d9���b���а�j�hm)>2;��9ƙ��������O��њp�5q��1$���(s�.dr��B��ׯ�$��vTըX�Bܬ�p|%� endstream <>>>/Subtype/Form/BBox[0 0 424.08 612]/Matrix [1 0 0 1 0 0]/Length 129/FormType 1/Filter/FlateDecode>>stream i :�y~fe`���J����_���b� .���W�}Q�+� �v!�!��;�. 105 0 obj 126 0 obj As the name suggests, this category of segmentation studies the behavioral traits of consumers — their knowledge of, attitude towards, use of, likes/dislikes of, or response to a product, service, promotion, or brand. <>>>/Subtype/Form/BBox[0 0 418.08 612]/Matrix [1 0 0 1 0 0]/Length 123/FormType 1/Filter/FlateDecode>>stream endstream endobj endobj <>stream 109 0 obj endobj 72 0 obj endobj <>stream profits, errors, time) conditional on certain environmental assumptions and a specified time horizon. endobj endobj endstream x��A� D��b��(�i������7�7TM����If2�NN��0�EeA�&�|�SK_jw��e����B"�8J��1��3�ɰ�9����*�6���[hm�z:�k��8�+1$ 99 0 obj endobj �0��=OqFz��(����"y�`S�������d9���b���а�j�hm)>2;��9ƙ��������O��њp�5q��1$���(s�.dr��B��ׯ�$��vTըX�Bܬ�p|%� <>stream <>stream x�S�*�*T0T0 B�����ib�����]�"� �? endstream uuid:1fe2c810-cd56-2641-bd06-c10438e7ccbe endobj � �q� x�ͱ Starting A Nudge Unit Harness behavioural science in your organization. x�S�*�*T0T0 B�����id�����]�"� �' ] 86 0 obj <>stream Business. 7 0 obj <>>>/Subtype/Form/BBox[0 0 422.16 612]/Matrix [1 0 0 1 0 0]/Length 129/FormType 1/Filter/FlateDecode>>stream This paper presents a framework that categorizes applications from behavioral economics along three stages of the crisis management life cycle – crisis preparation, crisis action, and postcrisis. x�+� � | endobj endobj 71 0 obj x��A� D��b��(�i������7�7TM����If2�NN��0�EeA�&�|�SK_jw��e����B"�8J��1��3�ɰ�9����*�6���[hm�z:�k��8�+1$ endstream 139 0 obj Dabei werden Konstellationen untersucht, in denen Menschen im Widerspruch zur Modell-Annahme des Homo oeconomicus, also des rationalen Nutzenmaximierers, agieren. endobj �0��=OqFz�������"y�`SkIs!�-���r��ժ݃�a;U�Q1�R|4dN���\b�/?����%�h�f>4�ք�,1�k}�.���Rt!�+o���~�$鳵�Z�[�w��r�%� 124 0 obj 138 0 obj ... poor decision-making; ... Pyromania is a rare mental health disorder — a type of impulse control disorder — in which you can’t control the impulse to set fires. These decision-makers have a high tolerance for ambiguity and are very adaptable, but they like to control most aspects of the decision process. 118 0 obj x�ͱ 128 0 obj endobj The essay contrasts BDT with rational choice theory (RCT), arguing that BDT provides a superior way to understand how people make decisions and opens for study additional dimensions of the decision … Adobe Acrobat 9.0 Paper Capture Plug-in with ClearScan endobj Incorporating need theories — first pioneered by psychologist Abraham Maslow — into a manager’s behavior approach can help her improve her motivational strategies. Definition: Any behaviour attribute such as knowledge, skill set, teamwork, leadership skills, technical know-how, etc. 27 0 obj endstream 62 0 obj x�+� � | endobj endobj x��A� D��b��(�i������7�7TM����If2�NN��0�EeA�&�|�SK_jw��e����B"�8J��1��3�ɰ�9����*�6���[hm�z:�k��8�+1$ <>stream These theories also assume that humans can never completely satisfy needs and that the need for satisfaction motivates behavior. A manager has to make decisions under different conditions and situations. x�+� � | endstream $1,950. 141 0 obj 15 0 obj endstream x��A� D��b��(�i������7�7TM����If2�NN��0�EeA�&�|�SK_jw��e����B"�8J��1��3�ɰ�9����*�6���[hm�z:�k��8�+1$ endstream endstream � ��� 21 0 obj These deviations from rational calculation are introduced as “non-standard” (the standard being neoclassical economics) or reflections of “bias”. endobj Behavioral Approach to Decision Making. x�ͱ <>stream x�+� � | endobj Buyer behavior refers to the decision and acts people undertake to buy products or services for individual or group use. x��A� D��b��(�i������7�7TM����If2�NN��0�EeA�&�|�SK_jw��e����B"�8J��1��3�ɰ�9����*�6���[hm�z:�k��8�+1$ Skip to content. endobj 49 0 obj �0��=OqFz��(����"y�`S�������d9���b���а�j�hm)>2;��9ƙ��������O��њp�5q��1$���(s�.dr��B��ׯ�$��vTըX�Bܬ�p|%� endstream 20 0 obj endstream 133 0 obj 117 0 obj x�ͱ endobj This theory is proposed by Herbert A Simon, a well known economist, in which he attempts to explain how decisions are made in real life situations. endstream x�ͱ 160 0 obj endobj ly adv. endstream endstream Subject. endobj x�+� � | x�S�*�*T0T0 B �gif` �͍�s�#2�-\� (��( endobj <>>>/Subtype/Form/BBox[0 0 420 612]/Matrix [1 0 0 1 0 0]/Length 129/FormType 1/Filter/FlateDecode>>stream endobj <>>>/Subtype/Form/BBox[0 0 420 612]/Matrix [1 0 0 1 0 0]/Length 129/FormType 1/Filter/FlateDecode>>stream endstream It was pretty simple theory and was mostly dependent on consumer research and buying behavior. This article discusses the implications of behavioral decision theory to managerial decision making by looking at the contributions made and the challenges its findings pose in attempting to contribute more to decision making in and by organizations. In real life situation decision-making is sub-rational, fragmented and pragmatic activity. <>>>/Subtype/Form/BBox[0 0 424.08 612]/Matrix [1 0 0 1 0 0]/Length 129/FormType 1/Filter/FlateDecode>>stream Behavioral economics traces these decision errors to the design of the human mind. Decision Making Understanding of choice architecture Exploration of the origins of behavioral decision making; Perception of risk, its impact on choices, and how to better communicate it Decision making under uncertainty and what an ideal decision looks like; Choice Architecture in Business x��A� D��b��(�i������7�7TM����If2�NN��0�EeA�&�|�SK_jw��e����B"�8J��1��3�ɰ�9����*�6���[hm�z:�k��8�+1$ <>stream 88 0 obj Behavioral approach is also known as descriptive approach and administrative model. �0��=OqFz��(����"y�`S�������d9���b���а�j�hm)>2;��9ƙ��������O��њp�5q��1$���(s�.dr��B��ׯ�$��vTըX�Bܬ�p|%� In order to better understand behavioral finance, let’s first look at traditional financial theory.Traditional finance includes the following beliefs: 1. endobj x�S�*�*T0T0 B�����ij�����]�"� �� c Managers have limited and simplified view of problems because they do not have full information about the problems, do not possess knowledge of all possible alternative solutions, do not have the ability to process environmental and technological information and do not have sufficient time and resources to conduct an exhaustive search for alternative solutions to the problems. endstream x�+� � | �0��=OqFz��(����"y�`S�������d9���b���а�j�hm)>2;��9ƙ��������O��њp�5q��1$���(s�.dr��B��ׯ�$��vTըX�Bܬ�p|%� �0��=OqFz��(����"y�`S�������d9���b���а�j�hm)>2;��9ƙ��������O��њp�5q��1$���(s�.dr��B��ׯ�$��vTըX�Bܬ�p|%� endobj <>>>/Subtype/Form/BBox[0 0 422.16 612]/Matrix [1 0 0 1 0 0]/Length 123/FormType 1/Filter/FlateDecode>>stream x��A� D��b��(�i������7�7TM����If2�NN��0�EeA�&�|�SK_jw��e����B"�8J��1��3�ɰ�9����*�6���[hm�z:�k��8�+1$ These nouns all pertain to a person's actions as they constitute a means of evaluation by others. 85 0 obj endstream <>>>/Subtype/Form/BBox[0 0 422.16 612]/Matrix [1 0 0 1 0 0]/Length 123/FormType 1/Filter/FlateDecode>>stream The strategic perspective deals with analyzing the strategic position of a company and the planning, evaluation and selection of market-based strategies. endstream 48 0 obj <>stream endstream endstream This book provides an overview of behavioral decision theory and related research findings. the aggregate of responses to internal and external stimuli. 130 0 obj x�S�*�*T0T0 B�����id�����]�"� �� Y 149 0 obj 147 0 obj �0��=OqFz��(����"y�`S�������d9���b���а�j�hm)>2;��9ƙ��������O��њp�5q��1$���(s�.dr��B��ׯ�$��vTըX�Bܬ�p|%� endobj endstream [] x�+� � | There are at least two other groups of theories that are commonly applied to understand behavioral decision-making. endobj endobj endobj x�+� � | �0��=OqFz��(����"y�`S�������d9���b���а�j�hm)>2;��9ƙ��������O��њp�5q��1$���(s�.dr��B��ׯ�$��vTըX�Bܬ�p|%� 112 0 obj <>stream endobj x�S�*�*T0T0 B �gb!�s�#2M�\��0��� J�� 12 0 obj endobj 50 0 obj endstream <>stream <>stream 76 0 obj <>>>/Subtype/Form/BBox[0 0 418.08 612]/Matrix [1 0 0 1 0 0]/Length 129/FormType 1/Filter/FlateDecode>>stream 35 0 obj endstream 42 0 obj The Behavioral Decision Making area at UCLA Anderson was founded in 2003 as an interdisciplinary research group and in 2016 became a formal academic area. endobj endstream x�S�*�*T0T0 B�����ih�����]�"� �S _ endobj x�S�*�*T0T0 B �gb!�s�#2MM\��0��� Kr� <>stream <>stream endstream A behavioral design think tank, we apply decision science, digital innovation & lean methodologies to pressing problems in policy, business & social justice. endstream 2 0 obj According to Herberton Simol, the norm of’ satisfying’ represents and describes actual decision-making behaviour of the manager and involves choosing a course of action that is satisfactory or good enough under the circumstances. Appligent Document Solutions 1.3 Sep 16 2008, 1123 endstream endstream endstream <>>>/Subtype/Form/BBox[0 0 422.16 612]/Matrix [1 0 0 1 0 0]/Length 123/FormType 1/Filter/FlateDecode>>stream Decision-making in and by organizations is embedded in a longitudinal context, meaning that participants in organizational decision-making are a part of ongoing processes. x�ͱ x�ͱ Appligent PDF Utilities 11 0 obj 75 0 obj <>stream x��A� D��b��(�i������7�7TM����If2�NN��0�EeA�&�|�SK_jw��e����B"�8J��1��3�ɰ�9����*�6���[hm�z:�k��8�+1$ x��A� D��b��(�i������7�7TM����If2�NN��0�EeA�&�|�SK_jw��e����B"�8J��1��3�ɰ�9����*�6���[hm�z:�k��8�+1$ endstream a stereotyped, species-specific … Determining which behavioral approach to use requires a manager to consider employee skills, experience, nature of the assignment, dynamic of the work group and the office environment. Course language. x�ͱ 2010-03-23T15:35:01-07:00 <>stream <>stream 1. x��;�0D�=ŔP�Aj>� � F��"�E ����L1z��b1�E2�,Z�a�I&�m��̿PV�TH��'�R2{���3��@2̨w��Fa��wC$���ښ�ں'uA7�l�G)�#� endstream 45 0 obj endobj Path-goal leadership has four leadership types: directive, supportive, participative and achievement-oriented. endobj endstream As well as the traditional view of consumer behaviour, it is heavily influenced by 20th century developments in the fields of economics and finance . While taking a decision how a manager perceives the things, how does he react and how does he try to resolve, all this is human behavior. endstream 129 0 obj x�S�*�*T0T0 B�����ij�����]�"� �� o endobj endstream Definition and Types of Behavioral Leadership December 3, 2020. �0��=OqFz��(����"y�`S�������d9���b���а�j�hm)>2;��9ƙ��������O��њp�5q��1$���(s�.dr��B��ׯ�$��vTըX�Bܬ�p|%� 9 0 obj Heuristic Decision Making Gerd Gigerenzer and Wolfgang Gaissmaier Annual Review of Psychology Value: Behavioral Decision Theory Gordon M. Becker and Charles G. McClintock Annual Review of Psychology Emotion and Decision Making Jennifer S. Lerner, Ye … endobj endstream endstream x�+� � | Supporters of this theory believe that all you need to do to be an effective leader is to learn a certain set of behaviors. Investors have perfect self-control 4. A manager has to make decisions under different conditions and situations. Collaborate. x�ͱ x�ͱ 17 0 obj Behavioral approach is also known as descriptive approach and administrative model. endstream <>>>/Subtype/Form/BBox[0 0 422.16 612]/Matrix [1 0 0 1 0 0]/Length 129/FormType 1/Filter/FlateDecode>>stream x�+� � | endobj <>stream endobj endstream endobj endobj 145 0 obj endstream Behavioral Decision Making. endstream Why the Most Important Idea in Behavioral Decision-Making Is a Fallacy. <>stream Like the conceptual decision making style, a group of individuals are approached for their insight into a situation. 103 0 obj �0��=OqFz��(����"y�`S�������d9���b���а�j�hm)>2;��9ƙ��������O��њp�5q��1$���(s�.dr��B��ׯ�$��vTըX�Bܬ�p|%� <>>>/Subtype/Form/BBox[0 0 422.16 612]/Matrix [1 0 0 1 0 0]/Length 123/FormType 1/Filter/FlateDecode>>stream Behavioral Decision Theory (BDT) was first introduced by an American Psychologist, Mr. Edwards in the year 1954. �0��=OqFz��(����"y�`S�������d9���b���а�j�hm)>2;��9ƙ��������O��њp�5q��1$���(s�.dr��B��ׯ�$��vTըX�Bܬ�p|%� endobj 54 0 obj endstream endobj x��A� D��b��(�i������7�7TM����If2�NN��0�EeA�&�|�SK_jw��e����B"�8J��1��3�ɰ�9����*�6���[hm�z:�k��8�+1$ endobj x�+� � | x��A� D��b��(�i������7�7TM����If2�NN��0�EeA�&�|�SK_jw��e����B"�8J��1��3�ɰ�9����*�6���[hm�z:�k��8�+1$ 8 0 obj 63 0 obj 30 0 obj endobj <>>>/Subtype/Form/BBox[0 0 428.16 612]/Matrix [1 0 0 1 0 0]/Length 123/FormType 1/Filter/FlateDecode>>stream endobj 32 0 obj endstream Behavioral economics has been applied to intertemporal choice, which is defined as making a decision and having the effects of such decision happening in a different time. It is called a theory, but actually it is a Synonyms: behavior, conduct, bearing, deportment, comportment, demeanor. These seven priciples impart a systematic overview of the subject of marketing. endobj endobj Maslow’s need theories have five distinct types of need arranged by hierarchy: psychological, safety, belonging/love, esteem and self-actualization. 115 0 obj endstream endstream endobj 22 0 obj endobj <>stream 13 0 obj �0��=OqFz��(����"y�`S�������d9���b���а�j�hm)>2;��9ƙ��������O��њp�5q��1$���(s�.dr��B��ׯ�$��vTըX�Bܬ�p|%� 140 0 obj x�+� � | endobj endobj endobj Die Verhaltensökonomik (englisch behavioral economics, auch Verhaltensökonomie) ist ein Teilgebiet der Wirtschaftswissenschaft. Psychology, Animal Behavior. 1123 endstream 69 0 obj x�S�*�*T0T0 B�����i�����U�"� �n endstream x�S�*�*T0T0 B �gb!�s�#2�\��(0�(� ,�i x��A� D��b��(�i������7�7TM����If2�NN��0�EeA�&�|�SK_jw��e����B"�8J��1��3�ɰ�9����*�6���[hm�z:�k��8�+1$ endobj endstream <>>>/Subtype/Form/BBox[0 0 422.16 612]/Matrix [1 0 0 1 0 0]/Length 123/FormType 1/Filter/FlateDecode>>stream A manager has to make decisions under different conditions and situations. endobj Behavioral Decision Making | | ISBN: 9781461323921 | Kostenloser Versand für alle Bücher mit Versand und Verkauf duch Amazon. x�S�*�*T0T0 B �gb!�s�#2�\��0��� J�� However, rather than coming up with the potential solutions, they are given the options that are available to them, and must work together to discuss the pros and cons of each of these options. <>stream endobj 125 0 obj English; Difficulty. x��A� D��b��(�i������7�7TM����If2�NN��0�EeA�&�|�SK_jw��e����B"�8J��1��3�ɰ�9����*�6���[hm�z:�k��8�+1$ Zur Modell-Annahme des Homo oeconomicus, also des rationalen Nutzenmaximierers, agieren need! 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